Ceragem implements an experiential marketing approach that allows customers to directly try and experience the value of its massage machines before making a purchase decision.
The hallmark of this approach is the provision of free trial services, enabling customers to personally experience the product and make their own purchasing decisions. When visiting a Ceragem center, customers are provided with product information and are able to use the products completely free of charge, allowing them to genuinely feel the benefits the products deliver.
In addition, customers can participate in activities designed to enhance both mental and physical well-being, such as light exercise sessions and cultural or social exchanges. According to brand representatives, with the philosophy of “putting customers at the center,” Ceragem is a pioneer in conducting business through experiential marketing.
A representative of Ceragem, Mr. Jun Woo Eun, stated that the company chose this marketing approach because of its confidence in product quality. “Ceragem has its own engineering research institute and medical research institute, along with a team of highly qualified consultants both domestically and internationally. We focus on strengthening research and product development every day to deliver the best possible experience for users,” said Mr. Jun Woo Eun.
Ceragem is a brand from South Korea, specializing in the manufacture and distribution of thermal massage products for at-home healthcare. Since its establishment in 1998, Ceragem has expanded its presence to more than 70 countries, with over 2,500 centers worldwide.
Starting as the world’s first company to manufacture automatic thermal massage devices, Ceragem has continuously launched new product lines such as the M3500, Master V3, and Master V4 through its relentless efforts.
Ceragem’s products have been recognized by authoritative organizations worldwide, including the U.S. Food and Drug Administration (FDA), CE certification for electrical safety devices in accordance with European standards, and certification of effectiveness across 12 therapeutic areas through clinical testing by China’s SFDA, among others.
In Vietnam, the company has also received prestigious awards from various agencies and associations nationwide, such as Top 20 Famous Brands 2012 certified by the Vietnam Intellectual Property Association, Most Preferred Brand 2013, Top 10 Recommended Brands 2015, Top 10 Best Products and Services for Consumers 2016, Top 10 Prestigious Brands – Quality Products 2018, and Top 10 Outstanding Asia–Pacific Brands 2020.
